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PR Council of Sri Lanka takes off ​Under the banner of World Communicators' Council PRCI actively coordinates​ COLOMBO:  Seeking to strengthen professionalism in communication, the World Communicators’ Council (WCC) has launched Public Relations Council of Sri Lanka (PRCSL). The brains behind the WCC are the office bearers of Public Relations Council of India (PRCI) which has ​successfully ​ launched unique communication campaigns. Mr Aruna Weerakoon who is in involved in communicating with the farmers in Good Agriculture Practices (GAP) has taken over as the Director of PRCSL. Mr T S Prakash, who is the Secretary of the Indian CEO Forum and President of the Sri Lanka-India Society, takes an additional responsibility as the Chairman of the PRCSL. Mr. M B Jayaram, chief mentor and chairman emeritus of PRCI, said close cooperation among communications professionals across the world would contribute to an improved understanding among the people at large. R...

Workshops in Public Speaking on anvil Bangalore, August 11, 2017:  YCC Karnataka is expanding its footprint. Today, the Young Communicators Club was launched at Surana College, Bangalore. Mr.M.B JAYARAM – Founder, Chairman-Emeritus & Chief Mentor - PRCI, Ms.Geetha Shankar – Director, Governing Council-PRCI & National Chairperson –YCC , Ms.Maya Chandra – Chairperson – YCC Karnataka    and Prashanth - Secretary - YCC Karnataka were present, along with PRCI Members Ramakrishna and Anasuya. The event, organized by the Humanities Department was presided by Principal - Dr.Sakuntala Samuelson and Shri Chandrashekarappa, Principal – PU College. Ms.Geetha Shankar motivated the students to discover their inner voices, and not be just the echoes. She emphasized that PRCI-YCC will be an able partner to make them realize their dreams and career goals. Ms.Maya Chandra presented the aims and objectives of YCC and highlighted the fact th...

By Vandana. S. (Second year Masters in Mass Com, Jain University) Education plays an important role in creating knowledge, in bringing about changes. It is through education, knowledge, information the world leaders were able to bring about change, an evolution of movement for freedom. In today’s world when the literacy rate is so high, people should have been able to bring about greater changes. When we can access to information though different medium, we can bring about revolutionary changes. But rather than that, the institutions, society is limiting the thoughts of students and teaching us to learn only to earn money. How many parents are still encouraging the students to follow their dreams? More than that, how many of them are letting their kids to dream? They just force them to study. Study and score marks. They want their kids either to be an engineer or a doctor. The number of engineering institutions is increasing. In colleges, they offer courses that are commercial, ...

By Kasthuri.S (First prize - Bishop Cotton women’s Christian College) Education is the most powerful weapon which we can use to change the world.” In simple term education is the most powerful weapon which can change the lives of human beings and also world. This paper explains why does education need disruption? The objective is to clarify the importance of disruption in education. It also covers the importance of disruptive collaboration. This paper also explores the need of disruption in Indian education system. This paper is done by analyzing of education sector and the key element provides some of the ways to disrupt the education system. Let's disrupt education - now! Education has been a problem in our country and lack of it has been blamed for all sorts of evil for hundreds of years. Even Rabindranath Tagore wrote lengthy articles about how Indian education system needs to change. We have established IITs, IIMs, law schools and other institutions of excellen...

By Vishesh Anil Kumar  (3rd prize - St.Joseph's College Of Commerce, Bengaluru) There seems to be a year-on-year rise in socio-economic inequality around the world. In India itself, 1% of population owns 68% of the wealth (Credit Suisse, 2016) and a recent study by Oxfam suggests that 8 individuals in the world own more wealth than 36,000,000,000 (3.6 billion) of the poorest people in the world. These numbers suggest that our system and establishment is failing or at the least not doing enough to change things. Disruption is to ask, keep asking questions! The Brexit referendum and the rise of Donald Trump among various other events around the world shows that the people are afraid and have lost faith in their institutions and are resorting to irrational measures to bring the system back in balance. I believe these are just reflections of a deeper problem that is rooted in inequality. These statistics and events are not just the result of inefficient and corrupt poli...

  By Apeksha Arora ( 2 nd prize 1 st year MA-Journalism CMS COLLEGE, Bengaluru) Are we ready for the future? This question has probably struck each of our minds at a certain stage of our lives. And certainly, for a moment we did question ourselves “Are we actually ready for the future”. Perhaps, I would be right if I say that we aren’t ready for future until we are prepared for it. It’s an apt thought that we are our own destiny creators, we set the goal, create paths and strive hard to achieve them. Like a lighthouse that guides the ship in the same manner we lead the way to our lives. A snapshot of the YCC Conclave Gone are the days when a persons’ knowledge was his most influential possession today the world admires those who are informative to a grea t extent. Talking about knowledge it can easily be acquired by all those theory books we skim through in college or by being good at academics. But is that knowledge enough to get into an industry? The answer Is ob...